Privacy Policy

Edge 2 Edge Brands Pvt. Ltd. ("Four.Five", "we", "us", "our"), the owner and operator of the website fourfive.in ("Website"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit or make a purchase on our Website, in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 ("DPDPA").

By using this Website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect the following personal data when you place an order, create an account, or interact with our Website:

· Full name

· Email address

· Phone number

· Delivery address

· Order history and preferences

We do not collect or store any payment card details, UPI IDs, or banking information. All payments are processed securely through Razorpay, our payment gateway partner, and we do not have access to or store your financial credentials on our servers.

We may also automatically collect limited technical data (such as browser type, device information, and IP address) through our e-commerce platform, Shopify, for the purpose of operating and securing the Website.

2. How We Use Your Information

We use your personal data to:

· Process and fulfil your orders

· Communicate order updates, shipping, and delivery information

· Respond to customer service queries

· Send marketing communications, only if you have explicitly opted in

· Comply with applicable legal, tax, and regulatory obligations

· Improve and secure our Website

3. Marketing Communications

We will only send you promotional emails or messages if you have opted in to receive them. You may withdraw your consent and unsubscribe at any time using the link provided in such communications, or by writing to us at team@edge2edgebrands.com.

4. Cookies

Our Website uses cookies and similar technologies (via Shopify) to operate core functionality such as your shopping cart, checkout process, and basic site analytics. Where required, we will seek your consent to non-essential cookies through a cookie notice on the Website. Essential cookies necessary for the Website to function may be set without consent. You may also disable cookies through your browser settings, though this may affect Website functionality.

5. Third-Party Sharing

We do not sell or rent your personal data to third parties. We share your data only with:

· Razorpay (for secure payment processing)

· Delhivery and other logistics partners we may engage, including Shiprocket (for order delivery)

· Shopify (our e-commerce hosting platform)

· Government or regulatory authorities, where required by law

Note to self (remove before publishing): If you onboard any marketing, analytics, or advertising tools (e.g., Google Analytics, Meta Pixel) in the future, update this section to disclose those processors before such tools go live.

6. Data Storage and Cross-Border Transfer

Our Website is hosted on Shopify's infrastructure, which may store data on servers located outside India. By using our Website, you acknowledge and consent to this transfer and processing of your personal data outside India, undertaken in accordance with applicable data protection laws, including the DPDPA.

7. Data Retention

We retain your personal data for as long as your account or order history remains active, and thereafter for such additional period as required to comply with our legal and tax obligations (including under the Income Tax Act, 1961 and GST laws, which may require retention of transaction records for up to 8 years). Data no longer required for these purposes will be securely deleted or anonymised.

8. Your Rights

Under the Digital Personal Data Protection Act, 2023, you have the right to:

· Access the personal data we hold about you

· Request correction of inaccurate or incomplete data

· Request erasure of your personal data, subject to our legal retention obligations

· Withdraw consent for processing at any time

· Nominate another individual to exercise these rights on your behalf in the event of your death or incapacity

· Lodge a grievance regarding the handling of your data

To exercise any of these rights, please write to us at team@edge2edgebrands.com. We will respond to your request within a reasonable timeframe, in accordance with applicable law.

9. Data Security

We implement reasonable security practices, including those required under the IT Act, 2000 and applicable rules, to protect your personal data from unauthorised access, alteration, or disclosure. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our products and Website are intended for use by adults. We do not knowingly collect personal data from individuals under the age of 18. If you believe we have inadvertently collected such data, please contact us so we can take appropriate action.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last Updated" date. Continued use of the Website after such changes constitutes acceptance of the revised policy.

12. Grievance Officer

In accordance with the Information Technology Act, 2000 and the Consumer Protection (E-Commerce) Rules, 2020, the Grievance Officer for Four.Five is:

Name: Samarth Jain Designation: Director, Edge 2 Edge Brands Pvt. Ltd. Email: team@edge2edgebrands.com Address: 36-A Friends Colony East, New Delhi – 110065, India

Complaints will be acknowledged within 48 hours and resolved within one month from the date of receipt, in accordance with applicable law. If you are not satisfied with the resolution provided, you may also escalate your complaint to the National Consumer Helpline (toll-free 1915) or the appropriate Consumer Disputes Redressal Commission.